The designs of Bart Lens excel in their simplicity and elicit both a tangible and visual impact. Bart is the founder of Lens°Ass studio, and works on projects from architecture and interior design to product and concept development. Atmosphere and attention to detail, often with a surprising angle, are central in his designs. Humour is an important element that he likes to bring out in his designs because humour connects. The object may not be humorous in itself, then it would become a gimmick. But it can evoke humour.